The appointment of Steve Borneman as General Manager of WRNR Annapolis marks a significant development in the radio industry, particularly in the Mid-Atlantic region. With a rich history of leadership roles in radio, Borneman brings a wealth of experience and a deep understanding of the local market to this position. His journey in the industry is a testament to his dedication and expertise, making him an ideal candidate to lead WRNR into its next chapter of growth and success.
Borneman's career has been marked by a series of impressive leadership roles. As President and GM of WZBA, he demonstrated his ability to manage and grow a classic rock station, and his previous positions at Pamal Broadcasting, Times-Shamrock, and Cumulus Media further solidify his expertise in the field. His understanding of the local market and community-focused approach aligns perfectly with WRNR's mission, as evidenced by his statement, 'WRNR is exactly the kind of radio station I believe in — local, community-focused, and committed to serving its listeners.'
The addition of Borneman to WRNR is expected to have a positive impact on both the station's business operations and digital strategy. Managing Partner Kirk Litton highlights the value of Borneman's experience in overseeing advertising efforts and daily operations, which will undoubtedly strengthen the station's position in the market. This move is particularly significant given WRNR's recent expansion, including its return to the FM dial and the broadening of its coverage area.
Jay Stevens, WRNR President, emphasizes Borneman's understanding of the station's hyper-local position and his ability to guide WRNR into its next chapter. This appointment comes at a crucial time for the station, as it continues to expand its footprint and solidify its presence in the Annapolis area. With Borneman's leadership, WRNR is poised to maintain its commitment to local programming and community engagement, ensuring its continued success in the competitive radio landscape.
In conclusion, the appointment of Steve Borneman as General Manager of WRNR Annapolis is a strategic move that will undoubtedly benefit the station and its listeners. His extensive experience, community-focused approach, and understanding of the local market position him as an ideal leader to guide WRNR into its future. As the station continues to expand and evolve, Borneman's leadership will be instrumental in maintaining its reputation as a local, community-oriented radio station.
